Your Moving Company’s Google My Business Listing: A Powerful Tool For Maximum Local Exposure
Let Us Show You How To Optimize Your Local Visibility Using
"GOOGLE MY BUSINESS"
Optimize Your Google My Business Visibility
Getting to the top of the local listings for moving companies starts with creating a Google My Business listing. Google My Business is an ever-growing factor in the arena of online, local business searches. Understanding how to use it properly is an important part of any local marketing plan. The experts at Moving Company Marketing can show you how to best utilize this tool to promote business growth and visibility!
What is Google My Business?
Google My Business is a powerful, free, easy to use tool that will manage and organize your online presence on Google platforms such as Google Search and Google Maps. Once you have verified your business, Google My Business allows you to interact with your customers by responding to reviews, posting special offers, and keeping your opening hours and contact information up to date.
The verification process involves requesting and receiving a verification code from Google, most likely in the form of a postcard. Taking the time to verify your listing also protects you from others claiming your business and making changes to your listing information.
Why is Google My Business Important?
Your potential customers and future clients are online, and that is where they will begin searching for the services that your moving company offers. An effective Google My Business listing can be a powerful tool for improving your local, organic SEO. Not only does it show your business’ location, but it also offers things such as reviews.
More Customers Will Find You
A Google My Business listing ensures that when a potential customer looks for your company on Google Search or Google Maps, they will find it. Once they find your listing, it is up to you to ensure that they see accurate, current, and compelling information. A verified business profile with Google My Business has another very important benefit. When a potential customer starts to type “moving companies…” into the Google search bar or Google Maps, Google will autofill “near me.” The companies that show up are the companies nearest to the customer’s location who have verified their profile and have received positive feedback from customers.
Having a verified Google My Business listing adds credibility to your business. Customers have been shown to be 70% more likely to use a business that has a Google My Business listing. When a business does not have a verified GMB, it gives the impression that they may be new to the business or may not be as seasoned as their competition. Customers want to spend money and feel confident they will get what they pay for.
Once Google My Business is verified, our team must ensure the World Wide Web knows the Name, Address, Phone Number, and Website of your business. In order to do this, and power up the GMB, business citations and profiles are created throughout the internet!
Our software integrations allow us to monitor the health and accuracy of these citations in real-time! This is a game-changer for our moving partners, as things happen – addresses changes, phone numbers change, websites change. All of your business citations must remain identical, we will ensure this!
Analytical Tools Are Included With Your Profile
Google My Business analytical tools can also show you what the most commonly used search words and terms have been. Possibly even more importantly, these tools can show you what action a potential customer took once they found your listing. Did they visit your website or did they call you? KNowing such information can help you evaluate your website for possible issues that may be turning potential customers away. GMB tools can be used to refine and make the most of the content of your listing. In other words, a properly planned and well presented Google My Business listing can dramatically improve your local, organic SEO (search engine optimization) and drive your website to the top of the local listings for moving companies.
Moving Company Marketing has industry experts who can help you design, launch and manage a Google Ads campaign for your local moving company that will get results!
Moving Company Marketing is currently available to take on exclusive clients in select regional areas. If you would like to be considered as a client, we advise that you act today!
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Category: Marketing | Published: August 3, 2020
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