How to Attract Visitors to your Webpage & Keep Them There
Killer Content For Moving Companies, Storage Facilities, and Auto Transporters
Attracting web traffic to your website is one thing, but getting visitors to stay on your website is another thing entirely. According to the Nielsen Norman Group, most users leave a webpage after 10-20 seconds of landing on it. With the average attention span being low and limitless other websites available to click over to, it has never been more important to provide content that grabs attention and engages the reader. Fulfilling the purpose of their initial search query keeps them on your page over a competitor’s.
The following are five points to consider before as you prepare to add content to your website.
Does Your Content Have A Specific Purpose?
What is your goal? Before you start writing, have a clear purpose in mind. What do you want your content to achieve? Is your intent to:
- Gain new customers
- Educate readers about your moving services
- Establish your company as an industry leader by commenting on a current issue
- Provide resources and information for potential moving clients
Starting with a clearly defined purpose will help you keep your writing focused and relevant to your target audience.
Identify And Know Your Audience.
Know who your target audience is. If your target audience is made up of individuals who are preparing for a move in the near future, your content should consist of material that they will find useful. For example, you might publish:
- a list of the top ten mistakes movers make and how to avoid them
- a checklist of tasks movers should complete as they prepare to move
- a review of the top ten real estate agents in your area
The key is to provide content that will engage and educate your reader and will establish your moving company as an industry expert.
Make Good Use Of SEO Opportunities
Add powerful keywords. Make use of keywords and phrases that will attract your desired readers to your site. Take the time to do keyword research pertaining to the topic your target readers are searching for. Use those keywords in your titles and meta descriptions and at least once in every paragraph.
Pay Attention To Your Presentation
Keep it appealing. Once a reader lands on your webpage, you have a very short window of time to get and keep their attention. Keep information separated into sections that are clearly labeled and fast and easy to read. Consider adding photos and graphics to help communicate the content of the page at a glance.
Think outside the box
Add variety to your content. To keep your content fresh and interesting, consider using a wide variety of content formats. Don’t limit your content to endless, unappealing paragraphs of prose.
Successful websites incorporate many of the following content formats:
- Blog postings
- Reviews
- Opinion pieces/rants
- Infographics
- Lists
- How-Tos
- Videos
- Case studies/success stories
- Interviews
Keep The Quality High
The most important factor to keep in mind is the quality of your content. Your content must be relevant, up to date, and of value to your reader. Search engines are getting better at providing readers with high-quality information. If you keep your focus on providing the most value and useful content to your readers, the search engines will reward you with relevant and profitable traffic.
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Category: Marketing | Published: August 3, 2020
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