Marketing Strategy: Are You Effectively Targeting New Clients & Growing Your Moving Business?
Do You Have an Effective Marketing Strategy?
A well thought out marketing plan for your moving company will help you identify your ideal customer, understand their needs and challenges, and offer a solution. This will be the target market for your moving company services. Your marketing strategy will outline how you intend to reach a specified target market to generate customers, repeat customers, and- hopefully- raving fans. If building a marketing strategy for your moving company seems like a daunting task; we can help! Moving Company Marketing can assist you in building and marketing your company brand to make you the “go to” moving expert in your area. We have expertise in the following areas:
- Building trust with your target market
- Understanding and optimizing SEO
- Creating and maintaining social media presence
- Effective networking in your local community
Build a Marketing Strategy for Brand Awareness
There are many ways in which you can “market” or “build” your brand. Some will require a financial commitment and others will call for a commitment of time and energy. At Moving Company Marketing, we can help you create a strategy that will leverage your investment in both areas to generate more leads and sell more of your company’s services. It is important to distinguish yourself from your competitors. Your marketing strategy should strive to make the general public aware that your brand is the best in the industry. We can help with this
Building Trust in Your Target Market
Trust is built when a customer’s expectations are met andor exceeded. Simply put, when a service is delivered as promised and the need or challenge of the customer is satisfied, trust in your brand is built. This is a process that takes time and a commitment to excellence. The benefits to your moving company can be seen in increased referrals, leads, and repeat business.
Understanding & Optimizing SEO
Search Engine Optimization is a form of digital marketing. It can be broken into two categories: Organic and Non-Organic Search Engine Optimization.
Organic SEO refers to traffic to your website for which payment is not required. We can help you improve your organic SEO through boosting keywords, link building, quality control of the content on your webpage, and effective use of listing tools such as Google My Business.
A solid organic SEO strategy will bring your webpage to the top of the search engines like Google and Bing.
Non-Organic SEO refers to leads and traffic to your website for which payment is required. There are many tools that generate Non-Organic SEO such as Google Ads. If your marketing plan includes the use of Non-Organic SEO, we can show you how to set up a well researched and effectively managed campaign that will bring you the best return on your advertising dollars.
Creating and Maintaining Social Media Presence
Are your potential clients seeing and engaging with you on social media? This will depend on how often you post and the quality of the content in your posts. Where you post is also important. Do your target clients engage more with Facebook, Instagram, or TikTok? Moving Company Marketing are experts in the field of developing and managing your social media presence.
Effective Networking in Your Local Community
In general, people do business with people they know, like, and trust. This is where in-person to person networking comes in. You can grow your company and your brand recognition by getting involved with and donating time to local service organizations. Most towns will have a local chapter of Rotary Club, Kiwanis, or Lions Club. Members of these organizations are likely to be community leaders and influencers. This is a good opportunity to introduce yourself to local complimentary service providers, eg. realtors or loan officers who may recommend you to their clients. Getting involved is a great way to increase your name recognition, build relationships, and, at the same time, give back to the community in which you hope to do business.
Moving Company Marketing is currently available to take on exclusive clients in select regional areas. If you would like to be considered as a client, we advise that you act today!
Fill out the information form below and grab our Movers’ Marketing Cheat Sheet and schedule an audit call with Josh
Category: Marketing | Published: August 3, 2020
Best Moving Company Marketing Agency in America. We are dedicated to building the Moving Brand Authority throughout the country! Exclusive One Moving Company per City!
