There is no denying the fact that the competition within the moving industry is quite fierce. Marketing for moving companies has taken a 180-degree turn over the last couple of years. You just can not rely on a traditional approach like yellow pages as a robust marketing strategy for your moving company. You need to penetrate the space where your potential customers are searching for moving services. That’s where you need to think wisely in terms of how to market moving companies.
Many moving companies are smartly using the new age technology and advertising tools such as PPC campaigns, interactive websites, and loads 5-star reviews and ratings on platforms like google to ensure a never-ending sales funnel.
Our team at Moving Company Marketing consists of award-winning marketing strategists for your moving business, designers, and developers that understand what it takes to curate an online marketing strategy that ensures measurable results online. We also watch the most important KPIs for your moving company business, such as lead generation and revenue earned. Contact us for a moving company advertising and marketing plan that delivers and how we can take your moving business to even a greater height.
Build a top-notch website for your Moving Company
Your moving company’s website is the first point of contact for potential customers. It’s important to make a great first impression. Did you know that 80% of people look for home services like moving companies on the internet? Or that 33% of customers click on the first Google search result they see? An excellent moving company’s marketing strategy, like any other business, starts with a well-designed website that attracts visitors, provides the information they seek, and keeps them coming back for more. Your moving company’s website is critical for generating leads.
With Moving Company Marketing as your preferred marketing partner for your moving company, you’ll get a custom website optimized for Search engine optimization-SEO and Mobile with our specialist website Design Services. We are a leading web design agency with an award-winning design team and build unique, effective websites. A great interactive website helps you expand your moving company business and achieve your goals by improving conversion rates and maximizing revenue.
Moving company marketing with SEO and moving leads generation
Simply defined, SEO is the process of updating and optimizing your website to have your moving company appear on the top page of search results on search engines like Google, Bing, and Yahoo. Although it is an accessible and practical approach to increase website traffic, implementing an SEO plan is difficult.
Search engines, such as Google rank web pages, not websites. How well you’ve optimized the following aspects of your website determines how well your business marketing efforts will pay.
Site structure and code
Does your website load quickly for visitors? Is it easy for search engines to find and crawl your website? Is the internal linking structure of your website SEO-friendly? All of these factors can have a significant impact on how high you rank in Google search results.
Do you have a web page and enough blog posts for each service you do (long-distance moves, local moves, piano moving services, full-service moving and packing services, and so on)? Every web page on your site is a fresh Google ranking opportunity. Improve your search ranks by optimizing your web pages and the information on them.
Offsite elements and reviews
Is it a priority for your business to get reviews on sites like Google My Business? Are all of your online directory listings consistent across all platforms? Your moving company has the highest chance of ranking on Google’s first page if you optimize your complete web presence (not just your website).
We at Moving Company Marketing are the top SEO service provider for numerous moving companies, and we have the results to back it up. We can assist raise your bottom line with an SEO strategy that is precisely developed for your moving company. With our search engine optimization services, you can start attracting more qualified search traffic to your website right away.
Digital Marketing and Social Media ads for moving companies
We’ve all seen side adverts on Facebook or scrolled past sponsored sites and advertisements in the news section. This is just another excellent example of social media’s current influence on marketing. It’s no surprise that so many businesses use it to promote their products and services.
Facebook, Instagram, Twitter, and LinkedIn are well-known and well-established marketing channels that moving companies can use to generate fresh leads and enhance their online presence. The best part is that they are low-cost advertising options for promoting your moving company.
What’s the best online approach to market moving companies?
The term “moving companies” is searched for on Google an average of 110,000 times every month. And the phrase “movers” is Googled 60,500 times every month on average. Running ads on Google searches with Google AdWords is an excellent approach for moving companies to generate a continuous flow of moving leads.
Google is, without a doubt, the most effective type of direct marketing on the planet. You can advertise your company to people looking for exactly what you have to offer, and you only pay when someone clicks on your ad and visits your website.
Every year, millions of people use Google to look for movers, and if you’re a moving company looking for leads, you have to be on Google.
How to persuade people to hire a specific moving company?
Many moving companies face a seasonal slump and struggle to stay active at some point during the year. While you can’t predict how many people will be interested in your moving service at any given time of year, you can use a moving company marketing and advertising strategy from a top-rated company specializing in moving company marketing to convert as many of those who are interested into customers.
Do you want to have more local leads, increased traffic on your website, and boost conversions for your moving business?
Call us at (888) 601- 5359 if you want to have an effective moving company marketing plan that delivers and puts your moving business at the top.